A logo is a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc. The purpose of a logo is to be the "face" of a company: They are graphical displays of a company's unique identity, and through colors, fonts, and images they provide essential information about a company that allows customers to identify with the company's core brand. There are 6 types of logos: symbols, word marks, letter marks, emblems, combination marks, and signatures.